Around 96% of India’s laundry market is still unorganised. A daily-need business with repeat customers, minimal inventory and no prime-location rent. We handle store setup, machinery, staff hiring and training, technology and marketing. No prior business or laundry experience required.
On-site washing, drying and pressing in a 250–300 sqft store. Serves walk-ins and doorstep pickup & delivery in your catchment.
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*Illustrative figures based on the brand’s working model — ₹150 average ticket, 10 visits per family per month, at a stabilised customer base. Not a guarantee or promise of revenue, profit or return. Actual results vary by location, rent, catchment density, service mix and day-to-day execution.
The opportunity
Laundry is a basic need, not a discretionary purchase. Demand arrives every week without you buying it, and nothing you own can expire, go out of fashion or need clearing at a discount.
Bigger than diagnostic labs, beauty & wellness and pre-schools — yet almost entirely unorganised.
Market sizing as presented in the Dhobi Xpress franchise deck.
Why choose Dhobi Xpress
Seven teams inside Dhobi Xpress exist purely to get your store open and keep it running. No prior business or laundry experience is required.
Ready-to-run outlet infrastructure and design. Store layout, equipment installation and branding handled end to end, so you open to a finished store rather than a building site.
We find your team and train them. Owner and manager training at our Mumbai head office, technical staff training, then three days of on-the-job training at your own outlet before opening.
Customer booking app for iOS and Android, a rider app for pickup and delivery, and billing plus customer management software. Every order tracked, nothing lost, full visibility on performance.
A dedicated city page on the Dhobi Xpress website for local SEO, Google Business Profile setup, city-specific Instagram and Facebook, Google Ads for lead generation, and WhatsApp and SMS campaigns.
Verified suppliers for machinery and consumables, plus our own brand of fabric-specific chemicals — mild for silk, wool care for wool, regular for cotton, strong for denim.
A customer support desk handling queries and complaints on your behalf, retention and repeat-order programmes, SOP and service quality assurance, and B2B tie-ups with hostels, offices and communities.
Inside the store
The processing machine is imported from South Korea and is the reason this business does not depend on skilled labour the way a traditional laundry does.
Imported from South KoreaSmart-detects fabric type and selects the right chemicals and programme automatically.
Chemical quantity is measured by the machine, not by an operator’s judgement — the single biggest cause of fabric damage and rewash.
Tailored wash programmes per fabric, including luxury and delicate wear.
Fabric care built into the cycle, so garments last longer and complaints stay low.
Franchise models
Both come as a complete setup — imported machinery, interiors, branding, staff hiring and training, software and launch marketing. Choose on the space you can secure and the market you want to serve.
On-site washing, drying and pressing in a 250–300 sqft store. Serves walk-ins and doorstep pickup & delivery in your catchment.
*GST and applicable taxes extra as per actuals. Final investment confirmed on the franchise call.
High-capacity commercial setup for bulk contracts — hotels, hospitals, hostels and corporates — plus back-end processing for other outlets.
*GST and applicable taxes extra as per actuals. Final investment confirmed on the franchise call.
What you need to arrange
Location decides this business more than anything else. Here is exactly what we look for — check your shortlisted space against it before you sign a lease.
250 to 300 sq ft carpet area
Not required in a prime area — low rent works
2,000 to 5,000 litre water tank
3-phase electricity connection
Water inlet and drainage facility
Our team assists with location assessment and helps you acquire the right spot — and will tell you honestly if a site will not work.
Multiple income sources
Most small businesses have one revenue line. A Dhobi Xpress outlet has several — which is what keeps monthly income steady through slow weeks.
Tell us your city and preferred model. Our franchise team will send you the complete breakup, machinery specification and agreement terms.
Inside the operation
Every step is covered by a written SOP and tracked in software. This is what turns laundry from a skill into a repeatable process.
Step 01 / 05
The customer books through the app, by phone or walks in. The rider app routes your delivery runner for doorstep collection.
Every garment is logged and tagged against an order ID, then separated by fabric, colour and treatment. Skipping this is the most common cause of lost items in unorganised laundries.
The machine detects the fabric and auto-doses the right chemical — mild for silk, wool care for wool, strong cleaner for denim. No operator guesswork.
Professional steam pressing to a standard, then a quality check before packing. Most customer complaints originate here, so this is where the checklist matters most.
Packed against the order ID and delivered to the door. Retention programmes and repeat-order follow-ups turn a first-time customer into a weekly one.
Earning potential
These are the brand’s own working assumptions — ₹150 average ticket, 10 visits a month per family. Move the sliders to match what you expect in your city.
Each visiting 10 times a month. The brand's model reaches 360 families by month 12.
Brand assumption is ₹150. Higher where dry cleaning and premium care are a bigger share.
Brand assumption is ₹20,000 — no prime location needed. Your biggest lever.
Brand assumption is ₹35,000 for a store manager, washer-pressman and runner.
Illustrative estimate only — not a projection, guarantee or promise of earnings. Based on the brand’s working assumptions: ₹150 average ticket size, 10 visits per family per month, 13% variable cost (support & development 5%, chemicals 5%, packaging 3%), and monthly fixed costs shown. Actual results vary significantly by location, catchment density, local competition, service mix, staffing and day-to-day execution. Dhobi Xpress does not guarantee any level of revenue, profit or return.
How it works
You will know where you stand at every stage.
Submit the form with your city. Our expansion team reviews it, maps your territory and gets back to you before any sales conversation.
Within 1 working dayOne call covering budget, timeline, involvement and location. You receive the complete investment breakdown, machinery specification and agreement terms in writing before you commit to anything.
20–30 minutesSite finalisation, machinery ordering, branding finalisation, interiors and installation to Dhobi Xpress standards.
Setup phaseWe hire and train your staff across all three training stages while pre-launch marketing runs in your catchment.
Pre-openingTrial run management, store handover, launch marketing — then ongoing support for as long as you are a partner.
LaunchApply
Tell us your city and preferred model. Our franchise team reviews every enquiry before anyone calls you — so the first conversation is useful rather than a pitch.
Live Laundry ₹14,49,000* · Processing Unit ₹25,00,000*
Vision
To become a leading organised laundry brand in India by creating a nationwide franchise network.
Mission
To build a scalable and profitable organised laundry network by empowering franchise partners with standardised operations, advanced technology, strong brand support and consistent service quality — ensuring sustainable growth and long-term returns.
FAQs
Apply in under a minute. Our franchise team reviews every enquiry and comes back to you within one working day.
